•Head lice represent an important public health problem
for children and families
affecting more than 6 million school children
•Traditional lice treatment products are pesticides and Americans spend over $86 million on them annually.
•Children of any age or size are vulnerable to these chemicals, but none are more at risk than the growing number of children treated for illnesses such as cancer,
brain tumors, epilepsy, asthma,
allergies and AIDS.Jesse’s Project addresses the critical need to protect
•Parents want and need fewer pesticides in their family’s
lives.The NPA developed the LiceMeister Comb and LiceMeister Kit as the non-chemical treatment
•Recently published DNA research shows that head lice, like body lice, are potential carriers of disease.
Jesse’s Project emphasizes
chemical treatment and provides the tools to safely and effectively protect children with serious illnesses.